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A business is started for many reasons. Some people begin their journey as a pursuit of passion. Some people begin out of the love of a hobby or craft. Some people get their start as a result of walking in a family member’s foot steps, voluntarily or not, while others get their start as a result of need or struggle. However we business owners get here, one thing is the same for us all…we want to be known for ‘something’. WE want to be known and we want our BUSINESS to be known for something specific. It is our purpose and the differentiator. Our WHY…and our HOW.